The Driver 1 solution is to offer cars on subscription that are great quality but have depreciated enough over 5 or so years to enable an affordable monthly price. These include Polos, Fiestas and Minis which have high EuroNCap safety ratings and meet the connectivity requirements of young drivers.

This sweet-spot of ‘quality cars that have already depreciated’ means our customers are paying less than half the monthly price of leasing an equivalent new car.